From very early on Luis’ talent and passion as a storyteller was evident. As a youngster he often toted around notebooks to jot down ideas whether it be song lyrics, poetry or a plot fueled by the latest comic book he had read. His imagination and creativity served him well later on in life during his corporate career as a marketing & entertainment executive in Europe and South America. As a professor at the collegiate level he wove magical explanations of complex theories to students, many of whom recall his classes as enriching yet exciting.
Today, Luis continues to channel his creativity as a director, exploring narrative formats from documentary film and short film to commercial/brand content and music videos.